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View the transcript: www.ipaustralia.gov.au/tools-resources/video/transcript-intellectual-property-ip-101-webinar This webinar will give you the tools you need to help you understand the basics of patents, trade marks and designs so you can understand how IP can apply to your business and what your next steps might be. What you will learn in this webinar: 0:00 Webinar introduction 0:52 What we do at IP Australia 1:49 What is intellectual property? 3:23 Types of registered IP 7:03 Types of unregistered IP 13:47 Is registration right for you? 16:05 Patents 27:03 Trade marks 31:56 The difference between business names, domain names and trade marks 42:59 Designs 47:07 Plant breeder's rights