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Presenter: Susan DeMatei, WineGlass Marketing Produced by: Wine Industry Network Description: Marketing During a Crisis: Tips to Pivot Your Marketing Messages The COVID-19 outbreak has affected all aspects of how we do business, including marketing. And when it comes to current and planned campaigns, marketing teams face unique challenges during a crisis. In times of stress, we need take into consideration consumers’ behavioral reactions and the underlying emotions. In this 40-minute webinar, Susan DeMatei of WineGlass Marketing, a direct marketing agency serving the wine industry, shares insights into why understanding consumer psychology and the underlying emotions is critical when advertising during a crisis. Slide Deck (PDF): www.dropbox.com/s/s9lp99r09v4997m/WIN WGM_Messaging Handout.pdf Original Broadcast Date: May 6, 2020 Produced by: Wine Industry Network www.wineindustrynetwork.com www.wineglassmarketing.com