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A full 87% of B2B marketers have agreed ABM delivers a higher ROI than other marketing activities. - ITSMA See the following: 1. RollWorks Used this multichannel approach to make a big impression and get a 41% close rate. 2. Jellyvision ABM pilot that converted prospects to opportunities 8x higher than their initial goal Best of all ABM Talks, eBooks, Webinars & blogs Structure: 1. Premise/ Why: Survey Stats 2. Executed Examples 3. What / How? Does Abm improve everything? Blog link of screenshots: bizamps.com/i-went-through-every-account-based-marketing-webinar-talk-ebook-and-heres-the-best-of-them/
